Branding  /
Naming  /
packaging design  /

the insight

How do we upend the stigma of lactose-free foods?

the big idea

Ice cream for all. Our goal was not to introduce a lactose- free ice cream, rather launch a damn good premium ice cream that happened to be lactose-free.

the effect:

We rebranded to Beckon in June 2018. Three months post-lauch we were authorized for a nationwide launch in Whole Foods Market, taking us from one region to all. Packaging was cited as a pro. Sales between FY 2018 and FY 2019 grew 200% in the Northeast WFM region, where we initially launched. We added +700 doors in 2019 and will add +600 in 2020

lactose free ice cream


beckon ice cream


minus the moo


diary free ice cream


mint chocolate chip ice cream
espresso ice cream
chocolate chip ice cream
vanilla ice cream
ice cream you scream
chocolate ice cream lactose free
beckon ice cream
beckon owners diary farm
lactose free ice cream snack
beckon packaging redesign
dairy full and lactose free
beckon vanilla icecream
chocolate chip ice cream cone
chocolate ice cream
ice cream cone
mint chocolate chip
vanilla bean ice cream