Enliven your journey wherever it may take you

boulder canyon


Branding  /
Packaging  /
Photography  /

the insight

While other chip companies only use basic frying oil and focus only on flavor, Boulder Canyon kettle cooks their chips in a variety of oils while also touting enormous flavors (the size of mountains to be exact).

the big idea

Find your path

the effect:

25+ SKUs

A harmonious system that unified 25+ SKUs with 5 distinct oils and more than 20 distinct flavors.