Cauliflower is gaining steam as a hot, new carb alternative and it seems as if the competition in the freezer aisle is truly in a race to the bottom. How can we reinvent carbs so consumers experience more out of clean-eating? Because making better choices about what you put in your body doesn't have to come at the expense of being craveable.
the big idea
Comfort food comes clean
Keep an eye out for a national crust rollout at WFM in May. But we didn't just stop there. Stay tuned for more products to launch throughout the year!