cali’flour

Services

Branding  /
packaging design  /
Photography  /
Strategy 

the insight

Cauliflower is gaining steam as a hot, new carb alternative and it seems as if the competition in the freezer aisle is truly in a race to the bottom. How can we reinvent carbs so consumers experience more out of clean-eating? Because making better choices about what you put in your body doesn't have to come at the expense of being craveable.

the big idea

Comfort food comes clean

the effect:

Keep an eye out for a national crust rollout at WFM in May. But we didn't just stop there. Stay tuned for more products to launch throughout the year!

califlour foods

Before

califlour foods

After

califlour foods before

Before

califlour foods after

After

califlour crusts

Before

califlour crusts italian

After

Califlour Pizza Margherita
swag
Califlour Pizza Cheese
Califlour Pizza italian
Califlour Pizza Box
Food Truck
Ingredients
Califlour Logo
Califlour Lasagna
Califlour Veggie Pizza
califlour italian pizza