Cleveland Kitchen

Branding | Naming | packaging design | Strategy
fermented foods

kraut re-invented

How do we flip the script on the fermented foods category that traditionally only paid homage to heritage farming motifs, both visually and tonally? We utilized the brands passion and energy to develop a new visual identity, employing a strong, black brand block on shelf counterbalanced with vibrant flavor coloring, and a clear window to show the pop of color their raw product provided.

sauerkraut dill

Before

sauerkraut dill package

After

kraut sandwich
sauerkraut packaging
sauerkraut cheese sandwich
sauerkraut pouch
logo cleveland kraut

Before

new logo design cleveland kraut

After

cleveland kitchen logo redesign

After

sauerkraut packaging family flavors
classic caraway sauerkraut
fermented food
healthy sauerkraut
cleveland kraut salad dressing
roasted garlic salad dressing
roasted garlic sauerkraut
sauerkraut wrap
caesar dressing sauerkraut
sauerkraut dressing marinade