cleveland kitchen

Services

Branding  /
Naming  /
packaging design  /
Strategy 

the insight

Cleveland Kraut had built a successful brand that had strong regional appeal but needed to assert themselves on the national stage. The brand wanted to flip the script on the fermented foods category that traditionally only paid homage to heritage farming notifs, both visually and tonally.

the big idea

By owning their local roots and leaning into their youthful energy while acting with the confidence of a national player Cleveland Kraut could, as they say, drop the Kraut Hammer on a category wrought with traditional, heritage farming tropes.

the effect:

Cleveland Kraut has expanded into national distribution at Whole Foods and expanded their fermented-forward offering to include Salad Dressings - under the Cleveland Kitchen master brand moniker.

sauerkraut dill

Before

sauerkraut dill package

After

kraut sandwich
sauerkraut packaging
sauerkraut cheese sandwich
sauerkraut pouch
logo cleveland kraut

Before

new logo design cleveland kraut

After

cleveland kitchen logo redesign

After

sauerkraut packaging family flavors
classic caraway sauerkraut
fermented food
healthy sauerkraut
cleveland kraut salad dressing
roasted garlic salad dressing
roasted garlic sauerkraut
sauerkraut wrap
caesar dressing sauerkraut
sauerkraut dressing marinade