Cleveland Kraut had built a successful brand that had strong regional appeal but needed to assert themselves on the national stage. The brand wanted to flip the script on the fermented foods category that traditionally only paid homage to heritage farming notifs, both visually and tonally.
the big idea
By owning their local roots and leaning into their youthful energy while acting with the confidence of a national player Cleveland Kraut could, as they say, drop the Kraut Hammer on a category wrought with traditional, heritage farming tropes.
Cleveland Kraut has expanded into national distribution at Whole Foods and expanded their fermented-forward offering to include Salad Dressings - under the Cleveland Kitchen master brand moniker.