Country Archer

Branding | packaging design | Photography
country archer jerky
beef jerky

Before

grass fed beef jerky

After

Family Founded

Country Archer was founded by a family duo that stumbled upon a countryside jerky stand while road-tripping to the Grand Canyon. They wanted to bring this experience to consumer in a natural and delicious way.  

logo

Before

logo

After

grass fed beef jerky

Increase brand recognition

Country Archer had little brand recognition, despite being well-distributed in several retailers across the country, including Starbucks. Consumers recognized the flood of black and white on pack, along with bold flavor colors, but rarely recognized the brand. We knew our main goal was to create stronger brand recognition.  Their always grass fed jerky was made by doers for doers and to keep that momentum going the team at Country Archer sought to make a name that stood out among a dark and stoic jerky shelf.

grass fed beef turkey jerky
country archer beef turkey sticks

The Refresh

The brand refresh expanded on the portfolio, adding zero sugar jerky to the mix. The brand recently launched its updated packaging, check back in for future data.

grass fed beef turkey jerky
country archer beef turkey sticks