Plant powered nutrition



Branding  /
Naming  /
Packaging  /

the insight

People can understand physical benefits, but what they really crave is natural connection - something they can feel good about.

the big idea

Empowering people through plants.

the effect:

1000+% growth at whole foods year over year

Efficacious relationships with consumers in a rigid category, leading to the brand’s global WFM launch.