Noble Made

Branding | Naming | packaging design | Strategy
Noble Made
Noble Made Owl
Noble Made Logo
Noble Made Owl
The New Primal

The New Primal is a successful meat snacks brand that was looking to expand their product portfolio into culinary sauces, marinades and dressings, all rooted in the foundations of the Whole30 diet. We found the category was lacking the BOLD energy that the New Primal products, brand, and team exude. We leveraged this energy to land on a name for the new brand – Noble Made. In turn, we carried this over into a brand identity anchored around the stoic but impactful facade of the noble owl.

Noble Made Marinades and Sauces
Noble Made Tagline
Noble Made Tagline

Since the launch in summer of 2018, Noble Made holds the title for the #1 & #2 best selling BBQ & Wing sauce in Whole Foods nationally. Additionally, the product portfolio has expanded to include Wing Sauces, Dressings, Coconut Aminos, Ketchups and Dry Rubs.

Noble Made Dressings
Noble Made BBQ
Noble Made Marinades
Noble Made Coconut Aminos