We believe in liberating modern families from old rules

smart flour


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the insight

Gluten-free doesn't have to be boring. The universe of pizza is governed by old rules: traditions of the old world or the righteousness of health food. We'll break convention and tradition by heroing our flavor. Gluten-free delicious!

the big idea

Free the fun in pizza night!

the effect:

12+ SKUs

We're baking up results as we speak, check back soon.