food is fashion

smpl

Services

Branding  /
Illustration  /
Naming  /
packaging design  /
Strategy 

the insight

SMPL believes that snacking is a lifestyle fashion statement and therefore should be beautifully crafted and benefit boosted. They exist to provide the constant essential for your daily grind.

the big idea

In a category merely focused on function, how do we infuse a sense of style and bridge the two worlds of function and fashion.

the effect:

In it’s first six months of launch, SMPL launched in 100+ specialty retailers, such as: Urban Outfitters, Erewhon, Bloomingdale’s, GNC (online), Four Seasons, Equinox Hotels, Waldorf Astoria

smpl superfood bites
smpl superfood bites
smpl superfood bites
smpl superfood bites
smpl superfood bites
smpl superfood bites
smpl superfood bites
smpl superfood bites
smpl superfood bites logo
smpl superfood bites
smpl superfood bites
smpl superfood bites
smpl superfood bites
smpl superfood bites