SMPL believes that snacking is a lifestyle fashion statement and therefore should be beautifully crafted and benefit boosted. They exist to provide the constant essential for your daily grind.
the big idea
In a category merely focused on function, how do we infuse a sense of style and bridge the two worlds of function and fashion.
In it’s first six months of launch, SMPL launched in 100+ specialty retailers, such as: Urban Outfitters, Erewhon, Bloomingdale’s, GNC (online), Four Seasons, Equinox Hotels, Waldorf Astoria