umzu

Branding | Illustration | Packaging
umzu
redwood before

Before

redwood after

After

The Philosophy

Umzu’s core thesis : our bodies are made up of a network of intricate systems that create balance when we support them with the right micronutrients. But when imbalance strikes in one system, it creates a cascading effect across the others.

dietary supplement packaging
testro
broth
pills
sleep aide
thrive athletic

The Challenge

Make their complex philosophy digestible and compelling to consumers. We developed a strategy and visual identity around the notion of “Built to Thrive,” championing the idea that wellness lives at the intersection of nature and science.

shirt swag
packaging umzu
umzu advertising

The System

Through utilizing a system of pattern-based illustrations that represented individual systems in the body, we were able to create brand cohesion and unify the product portfolio across a master system that easily allows for product segmentation and increased shopability.

health benefits
collagen
health advertising
logo umzu