Focused & Chilled
weller
Services
Branding /
Illustration /
Naming /
packaging design /
Strategy
the insight
As a first mover in CBD, we needed to overcome negative connotations associated with cannabis while feeling accessible to a mom shopping with her kids
the big idea
Normalize CBD throughout your day in a chic way
the effect:
After one year in market, Weller is the #1 best-selling CBD carbonated beverage brand in the natural channel and is gaining momentum across channels nationally (SPINS)
