Spotted at Expo East 2017: Trend Blends

10.25.17

While strolling around Expo East 2017, we saw some of the latest and greatest natural food products. Our friend Tracy Miedema from Prescene Marketing noted that there were a plethora of “mashup” concepts - “flavors, formats, features and benefits borrowed from a current or past success reapplied to a new product (or even brand) concept. It’s like the era of the trend blend!” Check out some examples below.

SEAWEED + SNACKING THINS

COCONUT WATER + ENERGY

SAVORY OATS + FROZEN ENTREES

FERMENTED + PLANT BASED

ENERGY + COCONUT OIL MCT'S

COCONUT WATER + SPARKLING WATER

ROOT VEGGIES + CRISPS

MEAT SNACKS + POUCHES

BOTANIC + JUICE & TEA

SEAWEED + ENRICHED PASTA ALTERNATIVE

FIBER + CRISPS

PROTEIN + TEA

PROBIOTIC + BAR

DRINKING VINEGAR + WELLNESS SHOT

SWITCHEL + SPARKLING

COLD PRESSED + UNICORN TREND

NITRO + TEA

Other Articles

All Articles

Bringing Sunshine to Supplements: Reviving a Legacy Brand

How do you help a brand with a rich history find a brighter tomorrow? A closer look at the Nature's Life brand redesign.

25.4.2024

Breaking through the Resistance to Change

It seems change is all but guaranteed, and often a sign of progress, but for most of us it’s a tough pill to swallow, particularly in CPG. Briefs are safe, consistency is prioritized over upside, and revolution is a dirty word. On top of that the bigger a brand gets, the more resistant to change it typically becomes.

16.4.2024

Future proof your brand.