How do you help a brand with a rich history find a brighter tomorrow? A closer look at the Nature's Life brand redesign.
It seems change is all but guaranteed, and often a sign of progress, but for most of us it’s a tough pill to swallow, particularly in CPG. Briefs are safe, consistency is prioritized over upside, and revolution is a dirty word. On top of that the bigger a brand gets, the more resistant to change it typically becomes.
Future proof your brand.