Bringing Sunshine to Supplements: Reviving a Legacy Brand
How do you help a brand with a rich history find a brighter tomorrow? A closer look at the Nature's Life brand redesign.
Personalization is shaping the future of the convenience food industry. Fresh food options are getting dressed up from the highly processed clamshell packaged sandwiches and microwave burritos typically found in convenience stores. Retailers like GetGo and Wawa now offer made-to-order fare for any time of day – all accessible via touch screen kiosks.
Even airport retailers are upping the quality of their offerings. No longer limited to conventional snacks and chain meal options, travellers can now expect a wide variety of curated foods at CIBO Express Gourmet Markets. CIBO embraces established and emerging brands alike for a premium food and beverage experience on-the-go.
In addition to being threatened by online retail, c-stores are experiencing direct competition in the form of Bodega – a fledgling company which sets up location specific pantries that appeal to the demographics of those particular areas. “The idea is to preempt what people might need, then use machine learning to constantly reassess the 100 most-needed items in that community.” (Fast Company) This would negate the need to visit a storefront, as the most demanded product per location would be conveniently located in a modern vending machine style structure – with no need to exchange money or even have human interaction.
While this might pose a threat to c-stores, it’s not likely to completely eradicate them. Travelling consumers’ demand for on-the-go options is only increasing, thus the market will only continue to broaden in innovative and pleasantly surprising ways.
Header Image Source: Reagan National
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