When this ad came to my inbox today, just days after the second nurse to test positive for Ebola flew on a commercial flight from Cleveland to Dallas via Frontier, I had to laugh.

Perhaps it’s sick to find the ad funny, but in the wake of this week’s events, the ad feels ill timed. In some ways, the ad reminds me of Domino’s self-deprecating approach (made famous by the television spots created by CP+B).

What’s worse is that the ad lacks transparency. It nearly assumes that the viewer of the ad is uneducated and uninformed, which is what makes it ironic (and funny).

Here in lies the question: when your sales are slow as a result of negative press, should you kick yourself while you’re down or take the higher road?


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