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Uncategorized
  • June 26, 2014
Grocery Brands Selling the Subconscious

While today’s consumer is acutely conscious of being marketed to, a recent Radiolab suggests that our subconscious may make us more susceptible to marketing than we realize. In, For the Love of Numbers, Radiolab explores the power that symbols hold over us and how some marketers utilize them to help brands like Coca-Cola and KFC […]

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  • June 2, 2014
Should Snapple retire “Made from the Best Stuff on Earth?”

How more untrue could a tagline be? How could Snapple possibly rationalize their definition of the “Best Stuff on Earth” as remotely congruent with how today’s consumer might expect this promise to manifest? A hyper-cynical and informed consumer might least expect a nod to where the best oranges, apples and corn syrup came from. Instead, […]

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