Having a great product and a great package may be the easiest part to starting a grocery product. The really hard part is next. You need to make sure you are tough enough to sell.
Getting a grocery buyer to authorize your product can be one of the toughest challenges for a small to medium size brand. If consumers can’t find your product on the shelf, they can’t buy your product. Having a better product alone won’t get you on shelf. Yes your product should be better and you should […]
Once your product is on shelf, price is often the single largest factor that determines your success. Sometimes you control the price and sometimes you don’t. 4 pricing issues 1. You look at the category and pick a price position that is usually premium, middle of the pack or the economy brand. If you choose […]
Finding something worthwhile for a brand to share with the world beyond a commercial or tagline or product attribute is an uncommon talent. One formula that’s always worked, take a concept or interest popular in culture and attach your brand to it. Here, Meow Mix turns Kickstarter into CatStarter inviting fanatical cat owners to vote […]