30 Years of the Vegan Trademark

5.23.17

While veganism seems to be at the height of its popularity, the Vegan Trademark has been used to identify products free from animal ingredients and animal testing since 1990. The highly recognizable sunflower mark was created to help consumers easily identify products that are certified Vegan, allowing for greater convenience and transparency when shopping. Over 45,000 individual products are registered globally, across industries including:

Food & Beverage

Cosmetics

Body Care

Fashion

Household Cleaning

And even an energy supplier

All products undergo an annual recertification to use the Vegan Society’s trademark, ensuring their freedom from animal ingredients and animal testing. More consumers than ever are on the lookout for verified animal-free products, and this trustworthy trademark helps instill purchasing confidence.

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