The chocolate bar is a classic and delightfully simple package structure that leaves plenty of opportunity for ingenuity. Elements such as imagery, material and identity can make this traditional structure come to life. Beautiful packaging draws attention to chocolate bars whether consumers are seeking craft, conventional or health-conscious options. Here are some examples that give us our eye candy fix.
Many craft chocolate bars go beyond being a superior quality product. Beautiful packaging catches the eyes of consumers, particularly those who would not typically shell out more money for something a few steps above the typical chocolate bar.
Dick & Taylor
Olive & Sinclair
For those who cannot enjoy traditional chocolate due to food allergies or health restrictions, or simply want to feel better about satisfying their sweet tooth, there are a plethora of alternative options. Though products in this category can sometimes look unappealing, these brands are stepping it up.
Amore di Mona
Sweet Chocolate Dream
Just about everyone loves chocolate. Even if some prefer it to be on the simple side, the packaging gives it an extra opportunity to feel special! These bars may be mainstream but their wrappers are anything but plain.
Hungry for more fantastic packaging design? Check out our 42 Beer Packaging Ideas blog, and stay tuned for our next packaging roundup, when we look at some examples of beautiful coffee brands.