our obsession blog
Insights and Trends
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Packaging Haul: Autumn 2018
There's a chill in the air, pumpkins are cropping up and goodies to satisfy our sweet tooth are all around. Autumn is officially here, so it's time to highlight some beautiful seasonal packaging. Whether meant to evoke the spirit of Halloween or simply the cozy feeling of fall, these foods have us feeling extra festive [...]
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13 Foods that Bring Collagen Protein to the Table
Collagen is a vital protein which contributes to the strength of skin, hair, joints and the digestive system. The body’s production of this protein decreases with age - which has led to a higher consumer demand for collagen supplements. It’s typically been sold as a topical solution or in capsule form, but it’s recently gained [...]
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Optimizing for the Virtual Shelf
Interact thanks Kevin Weiss of Amplio Digital for guest writing this informative post. He can be reached at kevin@ampliodigital.com   Optimizing for the Virtual Shelf is easy. Food and beverage brands need to make a simple and easy change in their strategy to keep up with competition in today’s Omnichannel market. Simply put, brands should ensure that [...]
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Cannabis in the Wellness Space
With recreational marijuana legalized in 9 states, and medical in 29, there’s been a huge influx of cannabis infused food products. But customers are chasing more than just a high these days - cannabis is more commonly being used as an ingredient in wellness forward brands. Enter a world of well curated, function-focused brands which [...]
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The 6 Best Products We Saw at Expo West
Expo West, the Superbowl of the natural and organic food industry, just concluded a dizzying 4-day trade show in Anaheim that saw 85,000 people attend with 3,000+ companies exhibiting - that’s a sh*t ton of branding and packaging. With so much going on in the food space, it’s harder than ever to stand out in [...]
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Why Natural Needs Design, More Than Ever
Every week, waves of all-natural, cleaner, better-for-us food companies push their way into the crowded food landscape, packed onto the shelves like a can of non-GMO, sustainably-harvested sardines. Categories balloon with products cut from the same, simpler-food-cloth. The pressure is such that even overly processed brands, many of which are American favorites, are reinventing themselves, [...]
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The Plant Based Food Market Continues to Expand
Plant-based foods are demanding more and more space on shelves. Consumer trends continue to shift toward meat and dairy free alternatives, and more products are popping up daily. PETA recently published an article calling out their favorite veggie products, and it led us to take notice of some recurring trends that are being seen in [...]
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16 Female Powered Food & Beverage Businesses
We’re fortunate to work with amazing entrepreneurs; true partners building brands for a new generation. A recent Forbes article on female Food & Bev Entrepreneurs led us to reflect on all of the driven, innovative and overall badass women that we’ve been fortunate to encounter in our work. These individuals are responsible for bringing wildly innovative products [...]
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Ask the Team: What Brand Would You Redesign?
Some of the most successful food brands have enough staying power that their packaging stays recognizable over the course of time. Yet, target demographics are constantly shifting and though a brand can still be relevant, shaking things up provides an undeniable intrigue. We live for companies that push the barriers of the packaging world. So what would [...]
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Outdoor Friendly Foods
Boulder is home to a population of climbers, skiers, hikers, rafters and all manner of adventure hungry thrill seekers. Whether setting out for a week long backpacking trip or a quick afternoon hike, the right kind of food and beverage is key. The active food category has always been a little sleepy, as we’ve seen [...]
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