The pandemic has reshaped our lives in many ways, and our eating habits are no exception. When many found themselves working from home, traditional meal occasions have slipped away. Never needing to change out of your pajamas all day means that breakfast food for dinner isn’t too strange, right?

Americans are snacking more often than ever, and that means that the opportunities for early meal eating occasions have expanded. Companies are taking the opportunity to market products that may have raised consumer eyebrows pre-pandemic, but now anything goes when it comes to breakfast.


Reese’s as a mid-morning pick-me-up
It’s not unheard of to enjoy a sugary treat first thing with coffee – donuts and pastries remain strong breakfast contenders. While the idea of snacking on candy may be taking it too far, Reese’s boldly introduced its breakfast snack cake concept. Positioned to satisfy that “mid-morning sweet tooth”, this chocolate and peanut butter snack cake caters to all the work-from-home-ers that can’t wait ‘till midday to indulge in some sugary goodness.


Kraft Mac ‘n Cheese: It’s what’s for breakfast?
Kraft Mac has been a long time favorite for busy parents with picky eaters. Kraft is disrupting the instant dinner category by positioning boxed mac ‘n cheese as a meal can be enjoyed for breakfast as well. The release of a PR “Breakfast Box” included suggestions to transform your mac into breakfast, like including sausage and eggs.


Little Debbie’s Oatmeal Creme Pies cereal
Credit: Kellogg’s

Cereal Evolved

One of the most nostalgic comfort foods has been remade into a breakfast friendly version. Aficionados of the beloved Little Debbie Oatmeal Cream Pie treat can now enjoy a cold cereal version for breakfast, or any time of day.

There’s no need to pick through your cereal for your favorite parts – skip the extra stuff and head straight for the gold, because Lucky Charms now sells Just Marshmallows.

Cinnamon Toast Crunch is also available as a dusted seasoning.


Tyson Casserole Bites
As people spend increasing amounts of time at home, companies are expanding their breakfast offerings. Tyson sells a line of casserole bites and wraps directed at early meal occasions, but perfectly versatile for mid and late-day eating.