How do we upend the stigma of lactose-free foods?
the big idea
Ice cream for all. Our goal was not to introduce a lactose- free ice cream, rather launch a damn good premium ice cream that happened to be lactose-free.
We rebranded to Beckon in June 2018. Three months post-lauch we were authorized for a nationwide launch in Whole Foods Market, taking us from one region to all. Packaging was cited as a pro. Sales between FY 2018 and FY 2019 grew 200% in the Northeast WFM region, where we initially launched. We added +700 doors in 2019 and will add +600 in 2020