the insight

Few things connect us to our childhood homes like hearty, healthy oats (ours are just in bar shape).

the big idea

Bobo’s brings you home.

Bobo’s Oat <br> Bars Package Redesign

brand position

Baked from the heart

Family Extensions

Individual Product Design

Family Extensions

Character Development

65%

increase year over year sales

the consequence

A loving invitation to try a bite “fresh from the oven,” resulting in 65% YOY growth. Along with 2 new sublines and an innovation pipeline filled with home-inspired favorites.

Bobo’s Oat <br> Bars Package Redesign before

Old Product Portfolio

Bobo’s Oat <br> Bars Package Redesign after interact

New Product Portfolio