Bobo’s Oat Bars

Branding | Illustration | Packaging | Strategy

fresh from the oven

A brand truly born from Mom’s kitchen, tasked us with leveraging the unique and authentic claim to two universally comforting concepts — family and homemade food.

With a fresh brand identity that allowed Bobo’s to express its true ethos, it clearly struck a deeper emotional chord with consumers as the brand saw 65% YOY growth, subsequently creating 2 new sub-lines and an innovation pipeline filled with home-inspired favorites.