Baked from the heart

Bobo’s Oat
Bars Package Redesign


Branding /
Illustration /
Packaging /

the insight

Few things connect us to our childhood homes like hearty, healthy oats (ours are just in bar shape).

the big idea

Bobo’s brings you home.

the effect:

65% increase year over year sales

A loving invitation to try a bite “fresh from the oven,” resulting in 65% YOY growth. Along with 2 new sublines and an innovation pipeline filled with home-inspired favorites.

Family Extensions

Individual Product Design

Family Extensions

Character Development