the insight

While other chip companies only use basic frying oil and focus only on flavor, Boulder Canyon kettle cooks their chips in a variety of oils while also touting enormous flavors (the size of mountains to be exact).

the big idea

Find your path

boulder canyon <br> package redesign

brand position

Enliven your journey wherever it may take you

Family Bag Designs

Swag Extension

Color Extension

Photography Detail

25+ SKUs

the consequence

A harmonious system that unified 25+ SKUs with 5 distinct oils and more than 20 distinct flavors.

boulder canyon <br> package redesign before

Old Product Portfolio

boulder canyon <br> package redesign after interact

New Product Portfolio