Boulder Canyon

Branding | Packaging | Photography | Strategy
Boulder Canyon

expansion

Boulder Canyon had recently been acquired by UTZ and was looking to refresh the positioning and design to help unify the growing portfolio of 25+ SKUs. Through a visual motif that used hero-images of the chips as analogs for Boulder’s iconic Flatiron mountains, we were able to create a new brand look and feel that both spoke to Boulder Canyon’s regional heritage, and allowed the brand to expand with the confidence of a national player.