gaining steam 

Cauliflower was gaining steam as a hot, new carb alternative and it seemed as if the competition in the freezer aisle was truly a race to the bottom.

cutting through the clutter

We needed to reinvent the conversation around carbs in order to give consumers the opportunity to experience more out of clean-eating. The Cauliflower pizza set was riddled with health claims and white boxes, making eating clean feel boring and medical. Making better choices about what you put in your body doesn’t have to come at the expense of craveability.

Before

After

Before

After

Before

After

the refresh

The aim of this refresh was to breathe life into the packaging and bring taste to the forefront. We turned our back on the notion that healthy and delicious have to be mutually exclusive.

We’re also excited to be a part of the launch of a new product line – Cali’flour Entrees – keep checking back for more info post launch!