deep
Services
Branding /
Illustration /
Packaging
the insight
To a US consumer, Indian food can often come across as unapproachable, and being in the freezer set doesn’t lend itself to freshness. How can we buck expectation to highlight the small-batch, homemade aspects of Deep to make Indian Food accessible to the masses?
the big idea
Deep believes in inviting people to experience all that India has to offer. Through a nuanced cultural expression, they are able to create a uniquely Indian aesthetic and tone of voice that is approachable to consumers of all types.
the effect:
Six months post rebrand, Deep foods is up double digits in the national retail freezer set. Outperforming nearly all competition in YOY sales growth.
