Overachieving beer

dogfish head

Services

Branding  /
Illustration  /
Packaging  /
Reinvent  /
Strategy 

the insight

Everyone in craft is creative, but storytelling in the world of craft brews had become trite. Rather than “out-hop” one another, we shine a light on our unique stories and ingredients.

the big idea

Celebrate the “off-centered” ingredients and creativity that make us - and you - very special.

the effect:

20% increase in YOY sales

Our new story unified the brand portfolio (50+ SKUs). Each beer now tells a special, transparent tale about itself, and the unique ingredients within are deconstructed and celebrated on the side of every six-pack.

dog fish head packaging before

Before

dog fish head packaging redesign

After

dogfish head ipa packaging redesign
dogfish head beverage packaging design
dogfish head beverage packaging design
dogfish head beverage packaging design
dogfish head rebranding
dogfish head package rebrand
dogfish head package rebrand
dogfish head new packaging
dogfish head new packaging design
dogfish head new design
dogfish head new design
dogfish head new design vodka
dogfish head new design gin
dogfish head new design gin