the insight

Enjoy Life has long been protectors of your family’s dieting needs - all so you don’t have to worry.

the big idea

Trust, transparency, and assurance through snacking for everyone - regardless of diet.

Enjoy Life Package Redesign

brand position

Savor & Trust

Family Extensions

Individual Product Design

Family Extensions

85+

SKUs unified across 8 segments

the consequence

A unified portfolio across 8 segments and 85+ SKUs. Championing a new hero color that has become a retail beacon for families with special dietary restrictions.

Enjoy Life Package Redesign before

Old Product Portfolio

Enjoy Life Package Redesign after interact

New Product Portfolio