Enjoy Life

Branding | Packaging | Photography | Strategy

more than allergen – free

Enjoy life is focused on bringing allergy friendly foods to families across the country. With a strong proposition and having already earned the trust of allergen-free families, this same strength was hindering their growth as they lacked mainstream appeal. To grow, they needed a creative way to speak to two audiences that were at odds with one another: allergen-free families need trust and safety first; mass audiences want taste and deliciousness that appeals to the whole family.