Branding | Naming | Packaging

Lower calories. Yep. Sugar? Nada.
Full Flavor? Definitely.

The alcohol industry as a whole has begun to move in a more mindful, healthful direction. But traditional wine is lagging behind. While wine consumers are becoming less concerned with “low-alc” alternatives, they do regard low sugar as a key attribute and a primary purchase driver.


With this top of mind, Elicit Wine Project (the incubation hub of Ste Michelle Wine Estates) approached Interact to bring to life the idea of a better-for-you wine that still expresses the full wine experience.

healthy wine
summer wine

Introducing Evenly.

A better-balanced wine that pairs perfectly with an after-workout salad or a relaxing evening by the bonfire. With just 100 calories and 0g of sugar, Evenly evens the odds and won’t weigh you down

wine flavors
wine made better
less is more
evenly swag
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happy wine
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wine night