fat yeah!
fat snax
Services
Branding /
copywriting /
packaging design /
Strategy
the insight
Our goal was to liberate fat and free it from its societal misunderstandings with a brand refresh. Who knew you could eat fat and be fit?
the big idea
The mission to re-educate people that Fat-is-Fit inspired our new logo, with a subliminal "i" in the center of the "a" in Fat Snax. The packaging redesign gives Fat Snax a beautiful navy blue platform to stand on proudly, contrasting with all-new photography, emphasizing that flavor is at the heart of everything we do.
the effect:
Fat Snax is now able to stand out on shelf, catch people's eyes and win over their tastebuds, not only with their core soft cookie line, but also mini cookies, brownies, blondies, crackers, and lots more keto innovation coming your way! You can now find Fat Snax products on shelf at all Whole Foods, Sprouts, Wegmans, Safeway, King Soopers, Erewhon, and more.
before
after
