fat yeah!

fat snax

Services

Branding  /
copywriting  /
packaging design  /
Strategy 

the insight

Our goal was to liberate fat and free it from its societal misunderstandings with a brand refresh. Who knew you could eat fat and be fit?

the big idea

The mission to re-educate people that Fat-is-Fit inspired our new logo, with a subliminal "i" in the center of the "a" in Fat Snax. The packaging redesign gives Fat Snax a beautiful navy blue platform to stand on proudly, contrasting with all-new photography, emphasizing that flavor is at the heart of everything we do.

the effect:

Fat Snax is now able to stand out on shelf, catch people's eyes and win over their tastebuds, not only with their core soft cookie line, but also mini cookies, brownies, blondies, crackers, and lots more keto innovation coming your way! You can now find Fat Snax products on shelf at all Whole Foods, Sprouts, Wegmans, Safeway, King Soopers, Erewhon, and more.

fat snax gluten-free keto snacks

before

fat snax keto gluten-free

after

fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks
fat snax keto gluten-free snacks