fitvine

Branding | Illustration | Packaging
healthy wine

Live Your Fit

< 1g of sugar a bottle, lower pH, and zero additives

No wonder it gained traction within active communities. In order to widen the audience, we distilled a strategy based around the fact that fitness isn’t a binary. It’s not gym or bust. It’s everything you do along your own journey. From soccer in the park to a 5K. FitVine bucks the traditional mold of chateau-land wine to create vibrant, guilt-free indulgences that let you celebrate your day without sacrificing tomorrow. In essence, wine that lets you “Live Your Fit”.

fitness alcohol
fit vine wine before

Before

fit vine wine rebrand

After

FitVine has vastly exceeded its goals since rebranding. Sales are growing over 200% YOY and the brand is now listed in Nielsen’s top 25 fastest growing retail brands of 2020

fit vine wine red white variety
red wine
healthy white wine
white wine crisp
healthy red wine
low sugar wine
fitness wine alcohol
fit healthy lifestyle