The Renaissance of Tofu



Branding  /
Packaging  /
Photography  /

the insight

Tofu has had a rough time finding mainstream adoption. It’s lived on the fringes of society, in poorly lit co-op aisles and crazy vegan’s fridges. But as the world has learned to adopt “plant-based” foods, Tofu’s primed to shed its stigmas with the right positioning.

the big idea

Make Tofu Delicious - no excuses, alternatives or substitutes.

the effect:

75% increase in production

We’ve created pride, not just amongst the Hodo team, but with consumers as well. They’ve picked up press along the way - say hi Bloomberg.