The Renaissance of Tofu
hodo
Services
Branding /
Packaging /
Photography /
Strategy
the insight
Tofu has had a rough time finding mainstream adoption. It’s lived on the fringes of society, in poorly lit co-op aisles and crazy vegan’s fridges. But as the world has learned to adopt “plant-based” foods, Tofu’s primed to shed its stigmas with the right positioning.
the big idea
Make Tofu Delicious - no excuses, alternatives or substitutes.
the effect:
75% increase in production
We’ve created pride, not just amongst the Hodo team, but with consumers as well. They’ve picked up press along the way - say hi Bloomberg.
