the insight

Tofu has had a rough time finding mainstream adoption. It’s lived on the fringes of society, in poorly lit co-op aisles and crazy vegan’s fridges. But as the world has learned to adopt “plant-based” foods, Tofu’s primed to shed its stigmas with the right positioning.

the big idea

Make Tofu Delicious - no excuses, alternatives or substitutes.

hodo <br> package redesign

brand position

The Renaissance of Tofu

Product Flavor Extenstions

Product Details

Family Extension

Family Extension

Product Details

75%

increase in production

the consequence

We’ve created pride, not just amongst the Hodo team, but with consumers as well. They’ve picked up press along the way - say hi Bloomberg.

hodo <br> package redesign before

Old Product Portfolio

hodo <br> package redesign after interact

New Product Portfolio