Tofu has had a rough time finding mainstream adoption. It’s lived on the fringes of society, in poorly lit co-op aisles and crazy vegan’s fridges. But as the world has learned to adopt “plant-based” foods, Tofu’s primed to shed its stigmas with the right positioning.
the big idea
Make Tofu Delicious - no excuses, alternatives or substitutes.
The Renaissance of Tofu
Product Flavor Extenstions
increase in production
We’ve created pride, not just amongst the Hodo team, but with consumers as well. They’ve picked up press along the way - say hi Bloomberg.