Branding / Packaging / Photography / Strategy
hodo
package redesign
the insight
Tofu has had a rough time finding mainstream adoption. It’s lived on the fringes of society, in poorly lit co-op aisles and crazy vegan’s fridges. But as the world has learned to adopt “plant-based” foods, Tofu’s primed to shed its stigmas with the right positioning.
the big idea
Make Tofu Delicious - no excuses, alternatives or substitutes.
brand position
The Renaissance of Tofu
Product Flavor Extenstions
Product Details
Family Extension
Family Extension
Product Details
“75%
increase in production
the consequence
We’ve created pride, not just amongst the Hodo team, but with consumers as well. They’ve picked up press along the way - say hi Bloomberg.
Old Product Portfolio
