Plant powered nutrition

package redesign


Branding /
Naming /
Packaging /

the insight

People can understand physical benefits, but what they really crave is natural connection - something they can feel good about.

the big idea

Empowering people through plants.

the effect:

1000+% growth at whole foods year over year

Efficacious relationships with consumers in a rigid category, leading to the brand’s global WFM launch.

Family Label Designs

New Flavor Extension

Keto Line Extension