the insight

People can understand physical benefits, but what they really crave is natural connection - something they can feel good about.

the big idea

Empowering people through plants.

koia <br> package redesign

brand position

Plant powered nutrition

Family Label Designs

New Flavor Extension

Keto Line Extension


growth at whole foods year over year

the consequence

Efficacious relationships with consumers in a rigid category, leading to the brand’s global WFM launch.

koia <br> package redesign before

Old Product Portfolio

koia <br> package redesign after interact

New Product Portfolio