ruckus and co.


Branding  /
Naming  /
packaging design  /

the insight

The contents of a kid’s lunch box says a lot about who they are. Parents want healthy convenient options, where kids want a badge showing that they’re unique and cool. How can we deliver a brand that speaks to both audiences?

the big idea

Let’s be for the “kidults” by appealing to kids’ burgeoning independence and crave for ‘cool’

the effect:

Ruckus & Co., is rolling out on the west coast in Q1 of 2020..

frozen smoothies
smoothie berry banana twist
smoothie tropical mango
smoothies for kids
smoothies flavors
real ingredients
red smoothie
mango smoothie
fruit mango coconut
smoothie advertising
smoothies on the go
tropical smoothies
snacks on the go
kids snack lunch