the insight

Gluten-free doesn't have to be boring. The universe of pizza is governed by old rules: traditions of the old world or the righteousness of health food. We'll break convention and tradition by heroing our flavor. Gluten-free delicious!

the big idea

Free the fun in pizza night!

smart flour <br> package redesign

brand position

We believe in liberating modern families from old rules

Product Flavor Extensions

Product Details & Side Panel Tiling

Logo Before

Logo After

Full flavor on front, delicious appetite appeal on the back

Back Panel Appetite Appeal

Friggin’ Delicious Pizza

12+ SKUs

the consequence

We're baking up results as we speak, check back soon.

smart flour <br> package redesign before

Old Product Portfolio

smart flour <br> package redesign after interact

New Product Portfolio