smart flour

Branding | Packaging | Photography | Strategy

better-for-you frozen pizzas

…that were getting lost in the growing sea of Gluten Free offerings. We leaned into a positioning that celebrated what they are, deliciously Ancient Grains-based, not what they’re not – Gluten Free. The strategy also helped to infuse a sense of fun that was lacking from the pizza aisle. Our design created a system that easily helped consumers shop the brand’s large portfolio of products.