Dr. crafted wellness

vive organic
new product


Branding /
Packaging /
Strategy /

the insight

While other shots are focused on single ingredients, Vive Organic delivers highly efficacious, function-focused formulas through a medley of concentrated, cold-pressed ingredients.

the big idea

Communicate the powerful function of each doctor crafted formula through a simple, iconic system.

the effect:

national brand within 18 months

Built from the ground up Vive launched nationally in 18 months unlocking a new micro-nutrition category.

Family Extensions

Individual Product Design

Back Panel Design