vive organic

Branding | Packaging | Strategy | Web
vive organic shots

Vive Organic helped to create the micronutrient or ‘shot’ category in which they are now a leader.  When they came to us to build the brand, they wanted to essentially “hit consumers over the head” with an efficacy proposition, in order to help justify the price-point of the ingredient-packed bottles.  All while driving the juice-fatigued consumers over to the shot set – a tall challenge given the real estate that we had to work within!

Our creative team developed a brand identity system that stood out at shelf but also communicated quickly and surely to consumers the power in each tiny bottle.