Neither did we – but that may point to the reasons why the Cincinnati-based retail chain is flourishing.

With sales at $108.5 billion in fiscal 2014, Mike Ellis, the president of Kroger, takes a particularly positive stance and in saying “it’s a good time for grocery stores.” On a streak of 44 consecutive quarters of same-store sales growth, Kroger attributes its success to keeping pace with change. By offering quality, value and convenience, the chain is focused on giving consumers what they want.

“It’s not generic products like it was 30 years when I started with Kroger,” says Mike Scholtman, SVP and chief financial officer. “At the end of the day, we don’t have a preference for what they buy.” Instead, Kroger is focused on figuring out what shoppers want and a way to give them more of it.

This strategy relies on three platforms: making organic accessible, reinventing prepared foods and delivering with digital. With natural bargains, an array of sushi and artisan cheese, and online shopping or delivery, Kroger is redefining the grocery store experience.

Read the whole article from Food Business News here.