Bringing Sunshine to Supplements: Reviving a Legacy Brand
How do you help a brand with a rich history find a brighter tomorrow? A closer look at the Nature's Life brand redesign.
Phew, we've almost made it to the end of the week. In celebration of the weekend, we thought we'd round up some inspiration. Take a look below to see what we're into:
"Pop & Bottle’s packaging does a great job of connecting with the brand name to drive shopper engagement by connecting the logo at the center of the bottle with the top of bottle for a memorable “pop & bottle” experience. "
-Blake
"I love the idea of taking the physical product and showcasing it in a very literal but cheeky way. This gives the consumer a sense of the product (and it's benefit) with a very ownable design that would absolutely pop off the shelf. Also, cutting out the BS and clutter shows confidence from the brand."
-Gillian
"I'm such a sucker for type and even more of a sucker for designs that rely solely on typography. It seems that this sort of aesthetic is difficult to achieve with a conventional product due to call-outs, nutrition facts, and the like. But, on the bright side, that makes seeing designs like this that much more special."
-Mollie
"As a big fan of apothecary-like bottles and jars, I love what March Pantry has done with their kosher salt packaging by adding a sleek black lacquer. The minimalist font and logo treatment makes the packaging all the better in my book. "
-Kelsey
"I’m always drawn to designers that operate with within a more minimal framework – it’s exciting to see someone arrive at a solution with the fewest moves possible."
-Kat
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