Halloween is upon us, which means that all manner of spooky and sweet packaging is popping out on store shelves. The festive holiday is being reflected in plenty of places outside the candy category this year – check out some of our favorites below!



1 – Dogfish Head Punkin Ale

Dogfish Head’s Punkin Ale has returned for the harvest season with a new look! If you didn’t get it from the illustrative ingredient story on pack, this ale is brewed with REAL pumpkin, brown sugar, allspice, nutmeg and cinnamon – all things fall. The stark contrast of the classic orange on black pops off shelves and could even be seen in the dark… OoOoHhh, that’s spooky! We are grounded again in the ingredients story which feels like picking pumpkins while drinking a warm cinnamon latte – EXCEPT THIS IS 7% ABV!

– Bridget




2 – Merrick Howl O’ Ween Stew

How fun is this Limited Edition Halloween dog food from Merrick?! First, I love that the clever flavor name “Howl O’ Ween Stew” is a play on “doggy language”. I also adore how the iconic Halloween characters, the ghost and Jack-o-lantern wearing a witch hat, are integrated with the ingredient illustrations while the stew is in a spooky cauldron. The spider webs and bat incorporated into the overall composition also add to the Halloween theme. This is a playful SKU for Merrick to add into it’s lineup to enhance their brand personality.

– Janna



3 – Fanta

Teaming up with illustrator Noma Bar, Fanta cans and multi-packs feature four ghoulish characters that combine the beautiful and iconic negative space illustration that’s well known from Bar with the fun, spontaneity and carefree personality of the brand.
Scary good and hauntingly beautiful!

– Jean Paul



4 – Burger King

It may not be sweets but it’s certainly Halloween eye candy!! Frankenfries, Mortifries, Electrifries – they all engage the consumer with both humor and wit. They bring forward beautifully obvious stereotypes yet apply them to the BurgerKing brand masterfully.

– Fred