On December 6th our Creative Director Fred Hart was given the opportunity to speak at BevNet in Santa Monica to a room full of hungry (and thirsty) beverage entrepreneurs.  His topic, The Six Principles of Branding and Packaging, focused on helping entrepreneurs understand the fundamental truths that drive powerful brands and packaging design. Each of the Principles below encapsulates a great idea that Fred expands upon in his talk.

1) Know Yourself

2) Your Brand > Your Product

3) The Power of a Promise

4) Challenge the Category

5) People Don’t Read

6) The Power of Social Currency

Check out the video below for the full talk!