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October 18, 2018

Packaging Haul: Autumn 2018

There's a chill in the air, pumpkins are cropping up and goodies to satisfy our sweet tooth are all around. Autumn is officially here, so it's time to highlight some beautiful seasonal packaging. Whether meant to evoke the spirit of Halloween or simply the cozy feeling of fall, these foods have us feeling extra festive [...]

June 27, 2018

13 Foods that Bring Collagen Protein to the Table

Collagen is a vital protein which contributes to the strength of skin, hair, joints and the digestive system. The body’s production of this protein decreases with age - which has led to a higher consumer demand for collagen supplements. It’s typically been sold as a topical solution or in capsule form, but it’s recently gained [...]

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June 21, 2018

Optimizing for the Virtual Shelf

Interact thanks Kevin Weiss of Amplio Digital for guest writing this informative post. He can be reached at kevin@ampliodigital.com Optimizing for the Virtual Shelf is easy. Food and beverage brands need to make a simple and easy change in their strategy to keep up with competition in today’s Omnichannel market. Simply put, brands should ensure that [...]

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May 30, 2018

Cannabis in the Wellness Space

With recreational marijuana legalized in 9 states, and medical in 29, there’s been a huge influx of cannabis infused food products. But customers are chasing more than just a high these days - cannabis is more commonly being used as an ingredient in wellness forward brands. Enter a world of well curated, function-focused brands which [...]

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May 2, 2018

Why Natural Needs Design, More Than Ever

Every week, waves of all-natural, cleaner, better-for-us food companies push their way into the crowded food landscape, packed onto the shelves like a can of non-GMO, sustainably-harvested sardines. Categories balloon with products cut from the same, simpler-food-cloth. The pressure is such that even overly processed brands, many of which are American favorites, are reinventing themselves, [...]

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April 30, 2018

16 Female Powered Food & Beverage Businesses

We’re fortunate to work with amazing entrepreneurs; true partners building brands for a new generation. A recent Forbes article on female Food & Bev Entrepreneurs led us to reflect on all of the driven, innovative and overall badass women that we’ve been fortunate to encounter in our work. These individuals are responsible for bringing wildly innovative products [...]

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March 21, 2018

Ask the Team: What Brand Would You Redesign?

Some of the most successful food brands have enough staying power that their packaging stays recognizable over the course of time. Yet, target demographics are constantly shifting and though a brand can still be relevant, shaking things up provides an undeniable intrigue. We live for companies that push the barriers of the packaging world. So what would [...]

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February 27, 2018

Premium Snacks Increase in C-Stores

When stopping by a convenience store for a snack, it’s typical to be met with a selection of processed, sugar laden and high sodium choices. Big food brands have dominated these spaces for as long as we can remember. However, as consumers are leaning toward more online retail options, c-store shelves are starting to make [...]

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February 11, 2018

Trend Watch: Healthy/Fast/Sustainable

Sustainability efforts revolve around the three R’s: Reduce, Recycle and Reuse. One of the most opportune spaces for eco-friendly change lies in food and beverage packing. There’s been an influx of biodegradable packaging, but the zero waste movement takes focusing on the Reuse aspect a step further by forcing the consumer to provide their own [...]

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January 10, 2018

Interact’s Top 100 Foods to Eat in 2018

As we settle into the new year, food choices are at the front of everyone’s mind. The internet is a alight with buzzwords like juicing, keto, paleo and vegan. If you’re already feeling burnt out on the foods available to you, not to worry – we’ve rounded up 100 of our favorite “better for you” brands. […]