brand refresh
Bobo's Oat Bars


This Colorado-based oat bar company had stuck to its values for 13 years, earning them a lot of home town love. In order to grow bigger, the brand needed a refreshed identity and new packaging system. We helped Bobo’s stand out from a hyper-crowded, performance-focused category with heart warming simplicity and an emphasis on the home. Our loving invitation to try a bite “fresh from the oven,” resulted in 65% YOY growth, along with 2 new sublimes and an innovation pipeline filled with home-inspired favorites.

going national while maintaining it’s Boulder roots

Bobo’s are still made by hand, and the founder Beryl Stafford insisted on keeping them homemade-looking, what she calls “perfectly imperfect.”