Bringing Sunshine to Supplements: Reviving a Legacy Brand
How do you help a brand with a rich history find a brighter tomorrow? A closer look at the Nature's Life brand redesign.
Snacking has evolved to be a more frequent occasion, with an increase in consumers snacking 5 times or more per day. The driving factor behind this is both for the sake of indulgence, and consciously seeking out health benefits. Both areas are growing, but indulgent snacks are still in the lead. Though the choices are becoming increasingly abundant and descriptors for categories are blurred, there are some growing categories of note.
Greek yogurt is a high protein option, and Chobani Flip combines it with other diverse ingredient mix-ins.
Quinn Snacks “Farm to Bag” model appeals to consumers looking for authenticity in food sourcing.
Lunchables aren’t just for kids anymore - there’s a surge in snack boxes that offer sweet and savory bites to tide an appetite over.
Eat some now, save some for later - these multi serving packs are easy for on-the-go snacking
Getting your daily servings of fruit in is now possible in a multitude of ways, going beyond the traditional bar.
Dipping options both sweet and savory are popping up in convenient packages.Credit: Sweets and Snacks: 2017 State of the Snack Food Industry
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