The Vegan Society, based in the United Kingdom, recently launched their new trademark that certifies vegan standard for food products. Several food companies are already sporting the new certification on package. Will this go the way of the gluten free and non-GMO certifications that have graced packaging for the last few years? It certainly instills a sense of wellbeing and assurance for the consumer, as the certification requires that specific standards be met by the companies before they will stand behind them. As we see it moving across the UK and Europe, we wonder how it’s going to affect the US. Vegan products are already doing well right now, particularly in the snacking category, but the Certified Vegan mark is not necessarily a deciding factor for the average consumer at this time.