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How do you help a brand with a rich history find a brighter tomorrow? A closer look at the Nature's Life brand redesign.
Ever wonder what the inside of a shop inside Amsterdam looks like? Now you can get a little taste! Our intern Sydney took a trip to the Netherlands recently, and she took some snaps of awesome packaging that she saw. Here are a couple trends she spotted abroad.
There were a lot of pre-packaged goods that combined ingredients for ready made drinks and snacks. Teas with sweetener loaded onto a spoon waiting to be mixed into a cup of hot water were a favorite. "Festival in a Bottle" was an innovative way to add some excitement to a plain bottle of liquor with dehydrated fruits and spices. And for a delightfully simple mix-it-yourself refreshment, there were kits that included everything you'd need for a fresh gin & tonic.
The Dutch are embracing bright and bold colors, in contrast the modern packaging we typically see in the States. These eye-catching hues were seen in shelves all over stores. There were chocolate bars that sported vibrant, contrasting patterns that worked together in perfect chaos. In addition, there were a lot of whimsical illustrations and characters - even in products that aren't necessarily marketed toward children. The shifty eyes on bottles of Karma Kombucha couldn't be ignored when walking past the refrigerated section!
One trend that's clearly a hit across cultures is transparency - both in the literal, visual execution of packaging solutions, but also in the key messaging that brands are sending. The desire to eat "clean" has spurred a movement that pushes companies to lay everything out on the table - particularly ingredients. It instills a sense of authenticity to look at a product, and know what's in it before checking the nutrition facts. Like in the U.S., this is extending to all kinds of foods - crackers, soups, condiments, drinks and more. It can also be expressed in simple, minimalistic design. Lemon Poppy has executed this phenomenally, from package to product.
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